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Digital advertising and marketing analytics is the overview and measurement of the company’s digital advertising and marketing endeavours. Whilst digital marketing and advertising analytics contains Website analytics—for example, the targeted traffic metrics you could see in Google Analytics—it goes outside of these basic metrics, to look at things like consumer engagement, simply click-through rate (CTR), conversions, session duration and bounce level.
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Increased conversions: Every time a website has a greater CTR, it is probably going to attract a lot more capable prospects. It's because buyers who click on a website are more likely to have an interest in its products or providers, raising the chances of a conversion.
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